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The Rise Of Authenticity
The rise of authenticity in business (& in marketing) is not by accident. It's a countermeasure.
Senior Marketing Management Consultant, Sailracer, minimalist & investor. Welcome to my space on the internet!
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Top 5 Friday
StrategyBe stubborn on vision but flexible on details. – Jeff Bezos Products/UXAny damn fool can make something complex, it takes a genius to make something simple. – Pete Seeger BeliefAbility is what you’re capable of doing. Motivation determines what you do. Attitude determines how well...
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Why A Sail Racer Might Be Your Next Best Hire
We come in many shapes and forms, but we have a couple of things in common, one being that we could be the solution if you are currently, or soon will be hiring people for key positions. Don’t let the odd taste in humour,...
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28th of September, 2018
Fatigued, but unstoppable. Woke up, tired. Probably snoozed a bit, unfortunately. I got some energy knowing that the weekend was about to present itself. Got some more energy from the fact that I was going to see Stephanie at the end of the day. Got...
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Which Content Will Get Your Leads To Convert
Converting leads with content remains challenging as before. However, when you do it correctly, it brings reward for you. In comparison to conventional marketing, it costs at least 60% less and generates three times more leads for every dollar spent. According to recent data, almost...